7th Avenue vs. Soulfa: Which Cloud Couch Is Actually Worth Your Money?

Cloud Couch Wars: 7th Avenue vs. Soulfa

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If you're hunting for the perfect cloud couch, chances are you’ve seen 7th Avenue and Soulfa come up in your search. Both brands position themselves as luxury alternatives to Restoration Hardware (RH), promising the same cloud-like experience without the five-figure price tag.

But here's the question buyers are asking: which one actually delivers?

In this blog, we’ll break down the real differences between Soulfa and 7th Avenue so you can confidently choose the right couch for your space, budget, and lifestyle.

1. 🛋️ Comfort & Cushion Quality

7th Avenue:
Their cushions are filled with a blend of recycled fiber and foam. The comfort is decent initially, but many users report a “flattening” effect over time, especially with heavy daily use. The cloud feel is soft, but lacks real structure.

Soulfa:
Soulfa’s cushion system is where it truly shines. Each seat features a combination of down/feather fill wrapped around a 1.5” memory foam insert—a nod to Tempur-Pedic-style comfort. It’s designed to maintain its shape while giving you that cozy, sink-in experience without sagging or slumping.

Winner: Soulfa — better long-term comfort with memory foam support.

2. 🧼 Fabric Performance & Washability

7th Avenue:
They promote their fabric as “spill-proof” and “kid- and pet-friendly.” Covers are removable and washable, but only if you follow very specific washing instructions, and their fabric technology isn’t disclosed in detail.

Soulfa:
Soulfa uses non-toxic, liquid repellent, stain resistant fabric that’s machine washable, with easy, special care required. The fabric feels soft, not treated or plasticky, and it’s built for real life: pets, kids, parties, spills. Soulfa makes fabric performance a top priority.

Winner: Soulfa — better blend of comfort, performance, and care-free maintenance.

3. 🧱 Build Quality & Frame Construction

7th Avenue:
Frames are made from engineered wood and MDF with solid wood supports. The modular system connects with metal latches, which can loosen over time with movement or rearranging.

Soulfa:
Soulfa uses kiln-dried hardwood frames for strength and durability. Each module locks tightly with a secure mechanism that stays put, but is still easy to adjust if you reconfigure your layout.

Winner: Soulfa — higher-end materials and a stronger core build.

4. 🌱 Non-Toxic Materials & Off-Gassing

7th Avenue:
While they market their products as "safe" and "eco-friendly," check their website in regards fo off-gassing.

Soulfa:
Soulfa is fully transparent: no off-gassing, no added flame retardants, no PFAS, and no formaldehyde. Fabrics are selected for toxin-free living, perfect for homes with kids, pets, or anyone sensitive to chemicals.

Winner: Soulfa — cleaner materials and a safer indoor air experience.

5. 🚚 Shipping Time & Customer Service

7th Avenue:
Typical lead times range from 4–8 weeks, and some customers report delays. Service can vary—support tickets are handled mostly via email or chat.

Soulfa:
Soulfa offers faster delivery with transparent tracking, and real customer support, via mobile texting. Questions are answered quickly by real people, not bots. You’ll know when your couch is arriving and how to set it up.

Winner: Soulfa — faster delivery and more HUMAN support.

6. 💸 Price & Value Comparison

Soulfa doesn’t just match the cloud couch competitors, it often outperforms them where it matters most.

Winner: Soulfa — more premium features, better materials, and honest pricing.

🎥 Want to See the Difference?

👉 Watch our full video review on YouTube

We walk through the details, show how each couch handles real-life use, and answer the questions that don’t show up in comparison tables.

💬 What Customers Are Saying

“We almost ordered from 7th Avenue, but Soulfa had faster shipping, better fabric, and clearer answers to our questions.”
— Amanda Littleton, Denver

“Soulfa gives you the same look and feel, but it’s actually livable. Our dog jumped on it with muddy paws, and it cleaned up like new.”
— Jason Monroe, Atlanta

“The memory foam insert is a game changer. Our 7th Avenue couch flattened in months. Soulfa is just built better.”
— Rachel Kane, Los Angeles

🛍️ Final Verdict: Soulfa vs. 7th Avenue

Both brands aim to deliver the cloud couch experience without the RH price, but only one delivers on comfort, safety, and everyday livability.

Choose Soulfa if:

• You want lasting comfort with real structure

• You need ZERO assembly, unlike 7th Avenue's 2-3 hour IKEA-type assembly

• You care about non-toxic materials and fast delivery

🛒 Ready to feel the difference for yourself?
Shop Soulfa Cloud Couches
or
Watch Our Full Comparison Video