About Soulfa

Manufacturing the best Cloud ever made, since 2015!

SoulFamily's Mission

Build the most comfortable, durable, eco-friendly and beautifully crafted modular sofa in the world - for the best price.

Meet Our Team



Born in Portugal and now living in the United States. Vitória launched her first successful design brand, in 2003. Today, Vitória’s sole focus is Soulfa. As the CEO and Founder of Soulfa, she is the visionary behind Soulfa’s uncompromising quality and its tremendous success.



Hailing from Los Angeles, with international design expertise, and 7 years of Soulfa experience, Rachel looks forward to assisting you in placing your Soulfa order today.


Living in Croatia, Hrvoje is everything IT, technology, graphics and our in-house marketing wizard. “H” as we affectionately call him, insures that our future clients find us and that the shopping experience runs smooth.



From Cape Town, South Africa, Bianca is head of PR & Influencer Partnerships. Her positive energy and passion creates a win-win opportunity with our aligned brand partners.



Coming from the military, our stellar Operations Manager keeps everything organized and running at high-speed, insuring you receive a first-class, client experience.


Born in Honduras, Gabriela loves supporting both our national clientele and our Spanish speaking clients with her Soulfa knowledge, and modern design expertise.



With Midwestern charm, and a flair for chic, zen style, Becky, is ready to assist you with the best Soulfa configuration for your space. Get the help you need to create a Soulfa masterpiece.



Originally from Brazil, Roberto is the maestro of deliveries. If you live close to LA, you’ll undoubtedly get to meet “Mr. Amazing”, whose passion is to deliver happiness.

A Word From Our CEO

“As CEO and Founder, I set out to start a furniture revolution. There is beautiful, high-end furniture, but the markups are unfair and unreasonably high, even for the rich.

Then there is low-end furniture that might look good, but is truly uncomfortable, and only lasts a few years. Unfortunately this disposable, low-end furniture adds 12 million tons of waste to landfills every year.

How about high-end furniture at reasonable prices?

Well, we did it!

I’m so proud of the brand we are building. Join me in this revolution, and let’s create more soul in your home and on the planet.“

Join the Soulfa Community

Follow us on social media to get the latest news, trends, design ideas and Soulfa sales - get to know our Elite clients and become a part of an eco-luxurious community.