Soulfa Is One of the Original Cloud Couch Creators, Since 2015

Let’s set the record straight: the cloud couch wasn’t born on TikTok. It wasn’t invented by the budget brands trying to copy a vibe. And it definitely wasn’t a fast-furniture trend.

The original cloud couch was created in 2015 by British designer Timothy Oulton, who designed the now-iconic version for Restoration Hardware (RH). But RH wasn’t the only brand innovating that year.

That same year, Soulfa launched its own original cloud couch, built from the ground up with no shortcuts, no gimmicks, and no showroom markups. While RH brought their version to life through retail stores, Soulfa pioneered a new kind of premium direct-to-consumer experience, offering uncompromising quality, ultra-deep comfort, and sustainable, non-toxic materials, delivered straight to your home in just 7–10 business days.

So no, Soulfa isn’t a dupe. We’re not a knockoff.

We’re one of the two original innovators who helped shape the cloud couch category; and for 10 years, designers, celebrities, and customers with options have chosen Soulfa over every other brand in the game.

2015: The Birth Year of the Cloud Couch, And Soulfa Was There

In 2015, Timothy Oulton’s cloud sofa design for RH took the luxury furniture world by storm. It was a revolution in comfort, deeper, softer, and more relaxed than anything on the market. It was modular. It was indulgent. It was iconic.

But Soulfa launched the same year, with a mission that was different from RH’s:

No showrooms
No $12,000+ price tags
No compromises on materials, structure, or safety

Soulfa saw the future of furniture differently: not just luxurious, but accessible, washable, non-toxic, and built for real life. From Day 1, we focused on giving customers the exact same luxury feel, with even better durability and health standards, but without the unnecessary markup of brick-and-mortar showrooms.

Soulfa vs. Cloud Couch Dupes: We’re the Real Deal

Over the past 10 years, dozens of companies have launched cheap “cloud-inspired” couches and positioned themselves as affordable alternatives to RH. They copy the shape, the look, the buzzwords, but not the substance.

Soulfa vs. Cloud Couch Dupes (Like 7th Avenue): We’re in a Different League

A wave of budget brands have tried to capitalize on the cloud couch aesthetic, none more aggressively than 7th Avenue, which markets itself as a modern, affordable alternative. But let’s call it what it is: a dupe. A low-cost, mass-produced imitation riding the coattails of the original design.

7th Avenue may look the part in photos, but when it comes to materials, structure, and long-term comfort, it’s closer to IKEA than luxury. They prioritize price and marketing over quality and durability, using cheap foam, basic construction, and performance claims that don’t hold up over time.

At Soulfa, we didn’t chase a trend or copy a look.
We helped create the original experience, launching in 2015 alongside RH, with a clear mission: uncompromising comfort, premium craftsmanship, and real long-term value.

Every Soulfa Cloud Couch is:

Engineered with kiln-dried hardwood frames (not particleboard)
Packed with 1.5” memory foam inserts for plush resilience that lasts
Wrapped in non-toxic, machine-washable fabrics, safe for kids and pets
Offered in two true lounge depths: 38” Classic and 45” Luxe Depth
Backed by a 20-year structural warranty

If you’re comparing Soulfa to brands like 7th Avenue or other “cloud couch dupes,” you’re already on the wrong path.

We’re not an alternative to the original, we are one of the originals. And we still set the standard.

10 Years of 5-Star Reviews, Celebrity Clients, and Designer Loyalty

Soulfa’s reputation didn’t come from viral TikTok clips or overhyped influencer campaigns. It came from doing the work, consistently delivering comfort, quality, and service that exceed expectations.

Here’s what the last decade has brought:

5-star customer reviews
Soulfa in celebrity homes (Mariah Carey lounges on one. So do multiple NBA players.)
Interior designers who recommend Soulfa over RH and 7th Avenue
Pet parents and families who trust our washable, non-toxic fabrics

If RH represents old-world luxury, Soulfa represents new-school smart luxury, designed for people who want more than a label. They want performance, sustainability, and style that lasts.

Not a Trend. Not a Dupe. Not Disposable.

Let’s be honest. The furniture world today is flooded with brands trying to jump on the “cloud couch” trend. You’ve seen the ads: “dupe for RH Cloud,” “budget cloud alternative,” “same look, lower price.”

But here’s the problem:

Most use cheap particle board for frames
Many use washable and non-washable, chemical-treated fabrics
Cushions slump and sag in months
There’s no long-term structural warranty
You end up replacing the couch within 1–2 years

That’s not value. Soulfa’s couch costs more upfront, but it lasts 10+ years and delivers premium comfort from day one.

Soulfa vs. RH vs. Dupes: A Real Comparison

Feature	Soulfa	RH Cloud Sofa	Cloud Dupes
Year Launched	2015	2015	2019–2024 (aftermarket)
Frame	Kiln-dried hardwood	Kiln-dried hardwood	Particle board or pine
Cushion Fill	Feather/down blend + memory foam inserts	Feather/down blend	Polyfoam or low-density fill
Covers	Non-toxic, machine washable	Dry-clean only	Often non-washable and toxic
Depth Options	38” Classic, 45” Luxe Depth	40” + 45"	One-size-fits-all
Warranty	20-Year Structural	Lifetime Limited	1–3 years (if any)
Showroom Markup	$0	Up to 50%	15-25%
Delivery	7–10 business days	4–12 weeks	6–10 weeks
Average Price	$5,000–$8,000	$10,000–$22,000	$2,000–$4,000

Soulfa’s Secret Sauce: No Showrooms = Better Pricing and Better Service

Ever wonder why RH couches cost $10K–$15K?

They’re paying for high-end showroom leases
They’re funding catalog mailers and luxe ad campaigns.
They’re covering in-store staff, lighting, landscaping, and more.

At Soulfa, we cut all of that out, on purpose. No showrooms. No rent. No salespeople.
Just direct-to-you pricing and one-on-one service through texting, WhatsApp, email, and DMs. 310.880.1253.

You’re not paying for a showroom experience. You’re paying for the best couch of your life.

Why Designers and Celebrities Choose Soulfa, Even When RH Is an Option

When designers have unlimited budgets, they usually go to the big names, right?

Not always.

More and more interior designers are choosing Soulfa over RH because:

Our fabrics are machine washable and non-toxic
Our cushions stay supportive for years
Our 45” depth option is loved by NBA players and clients that want loungey
Our delivery time is a fraction of RH’s
Our value-to-price ratio is unbeatable

Same with celebrities. They don’t need to shop smart. But they do.

And they choose Soulfa.

Real People. Real Reviews.

“I looked at RH and 7th Avenue. Soulfa was just better, faster delivery, better customer service, and it felt more plush. No regrets.” — Ava M., Los Angeles

“This isn’t a cloud couch dupe. This is THE cloud couch.” — Nate D., Brooklyn

“I’ve had mine for 6 years. Still gets compliments, still ridiculously comfortable.” — Jason W., Miami

“I’m a designer. I spec Soulfa over RH now. It’s washable, which RH isn’t. And clients save thousands.” — Lauren B., Austin

The Healthier, Cleaner Cloud Couch

Soulfa was also one of the first cloud couches to prioritize non-toxic living. All our fabrics are:

✅ Free of flame retardants
✅ Free of PFAS, phthalates, and VOCs
✅ Hypoallergenic and safe for kids and pets

Most of RH’s covers are dry-clean only. Most dupes use synthetics with mystery treatments. With Soulfa, you get peace of mind and peace of body.

One Couch. One Purchase. One Decade (At Least) of Comfort

Buying cheap furniture adds up fast.

Let’s do the math:

One $2,000 couch every 2 years = $10,000 in 10 years
One Soulfa cloud couch = $6,500 once, with a 20-year warranty

That’s not a splurge. That’s smart investing.

With flexible payment plans through Affirm, Klarna, and Shop Pay, you can enjoy the comfort now and pay over time, without drowning in interest or dealing with subpar products.

The Final Word: Not a Dupe. Not a Trend. Not Going Anywhere.

Soulfa launched the same year as the original RH Cloud Couch.

We’re not new. We’re not chasing. We’re not copying.

We’re one of the original pioneers of cloud comfort, 10 years strong, with a loyal base of designers, celebrities, and everyday families who love our mix of:

✅ True luxury comfort
✅ Fair, transparent pricing
✅ Long-lasting materials
✅ Non-toxic and washable features
✅ Unmatched customer service

Ready to Own the Original Cloud Couch (Without the RH Price)?

Here’s how easy it is:

Pick your size: Classic 38” or Luxe Depth 45”
Choose your fabric: All are washable, soft, and chemical-free
Chat with our team on text or WhatsApp for concierge-style help: 310.880.1253
Get delivery in 7–10 business days
Enjoy for decades, worry-free